Whether an SFA system and a CRM system is the same thing is a question that’s regularly searched on Google. What’s The Difference Between SFA and CRM? It also keeps track of sales leads and helps with setting up reminders and notifications.īut we’re only getting started here, so are you sitting comfortably? Grab a snack or two, and let’s dive into the world of sales automation. It makes contact management, opportunity management and task management easier by having the complete history and data of your interactions with a customer stored in one place. The point of sales automation is to simplify the sales process and reduce the amount of manual, repetitive tasks for sales reps. Sales force automation (SFA) or sales automation means using sales automation software and creating workflows to make sales management smoother for everyone involved.
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